To serve our customers through long-term savings, protection and retirement solutions, delivered by our high quality Agency and Multi Channel Distribution Partners.
To understand the needs of policy holders and offering them superior products and services.
To ensure sustainable growth in business and transparency at all levels and above all to add positive contribution to the national economy of the country.
To become a leading Shariah Based Islami Life Insurance Company in Bangladesh as well as South-Asia and to play/contribute a significant role for the development of the national economy.
Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders through Islamic Shariah.
A’dal and Ehsan : We are here to establish A’dal and Ehsan by ensuring Riba free Islamic economic system.
Caring : Listens with respect and values differences – Acts with compassion.
Credibility : Demonstrates knowledge and creates trust in others.
Collaborative : Works together to achieve results.
Excellence : Pursues highest quality